Do you ever wonder why people use social media and what for?
As some of you may know, I’m currently doing a Digital Marketing apprenticeship.
I wanted to expand my knowledge about people using social media but do it in a way where I could embed it with DPG. So recently I’ve worked on a very special project to find out how HR and L&D professionals use social media. I created a questionnaire to find out some very interesting results.
This is a summary of the questionnaire I created 17th December 2014 to establish what social channels HR and L&D professionals use.
In total, I received 27 responses with a mix of female and male.
I had a variety of ages participate but the results show that the top age ranges to complete the survey were 35 – 44 yrs and 45 – 54 yrs and all of the participants had L&D and HR roles.
(Click the images to make them bigger)
The first question was “How often do you use:” to find out which social platforms were the most popular.
The questionnaire showed that the 3 most popular social networking sites were:
- Twitter (with 20 out of 27 people using it Most days/At least once a day),
- LinkedIn (with 18/27 people using it Most days/At least once a day)
- Facebook (16/27 using it Most days/At least once a day).
This is actually really interesting as I wouldn’t expect LinkedIn to be as popular as the results show, although the participants have professional L&D and HR roles so you’d expect them to be more involved with LinkedIn (known as a professional networking site). LinkedIn isn’t a platform I use much as it’s not very appealing to an 18 year old like me, but if this is a space where a lot of professionals are using it, I’ll probably use it more often to grow my professional connections. However, platforms like Instagram are ones that I use often, but the results show that 70% haven’t used Instagram.
Is this an example of a social tool/social media that appeals to a younger generation?
I also asked the participants how they use social media/what they use it for. Here are my results…
The results show that all 27 participants use social media to learn new things, 26 use it to access and read blogs, whitepapers and resources and 25 use it to network or join online groups.
This shows how social media influences how we now find and search for information, it would be interesting to cross-reference other industries and roles to see if social media is also used to learn new things to the degree it’s seen here.
Do you think as HR and L&D professionals and the nature of our roles, we used social media more than in other types of jobs?
I’d welcome your comments on this.
I also asked if any of the respondents were members of any online groups/communities.
It was interesting to find out that 26 are members of LinkedIn groups, 17 are involved in Twitter and use lists/chats and 16 are involved in professional networks.
Again this demonstrates how social tools are connecting people to share information and form communities of practice. This is something I’ve learned a lot about as a community manager for the DPG Community.
So to summarise my findings, LinkedIn, Twitter and Facebook are the most popular social networking sites and people are using them mostly to develop their knowledge, find resources like blogs and articles and most importantly, to network and converse online.
So if you don’t have an account on any of these social platforms, perhaps it’s time to venture in to the world of social and start to get the benefits of being more connected.
Don’t be the social Luddite…
See you next time!